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Artwalk Wakefield

Talk the talk. Walk the walk.

Initial thinking behind the Artwalk rebrand was to strip away all the fussy elements that currently existed. The new logo would need to not only stand proud on its own, but also work when taking a step back.

Research and development led to a typographical logo, that would be supported by a vibrant colour palette.

Following initial concept work and feedback with the Artwalk team, a final logo, colour palette and branding elements were created and refined.

As well as the Artwalk team, I also worked with illustrator Ana Jaks to help craft the final Mural that would be used throughout all Artwalk comms.

Category:
Design
Tags:
Branding Creative Design Graphic Marketing
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© Richard Chappelow