A bold typographic identity for Goole’s multi-award-winning centre for the arts.

Junction Goole’s Head of Arts & Culture, Graham Whitehead, provided a brief to create a new visual identity that was bold, energetic and true to the art facility’s ambitious vision.

The full visual identity uses Chaney, a bold typeface created by Atipo Foundry. This type is paired with Basier Circle and applied across all collateral. These elements, along with a vibrant colour palette, come together through a grid and typographic system that accommodates an ever-changing range of colour combinations and images.

In addition to designing the identity, a series of animated logo stings and transitions were created to bring the brand to life across digital channels.