A new brand identity for the house that art built.

I’ve designed the new brand identity for The Art House, a Wakefield-based studio complex, housing creatives and showcasing art by artists from the UK and beyond.

Originally built as a public library, The Art House combines historic architecture with a modern gallery space, a café, bookshop, print studio, ceramic space and a rooftop terrace.

The new identity needed to elevate The Art House’s unique history and standing within the local communities, but raise its profile within both. It was essential to retain the unique combination of intimacy and inclusivity, while making the identity work harder on all levels, from business cards to signage and across all of its digital applications.

To achieve this, it was important that the rebrand was an open and collaborative process. As well as looking at the public’s perception, I worked closely with the senior management team of The Art House. 

The new identity is sophisticated and modern, evolving The Art House’s reputation while at the same time remaining confidently understated, leading with people rather than a big brand identity. It celebrates and draws on the organisation’s history while emphasising its integrity and unique place within the community.